Okeeffes ' roots go back over 20 years, Bill O'Keeffe was a diabetic farmer who loved his hard physical work. However, his hard lifestyle took its toll on his hands and feet. Seeing the discomfort caused by his chronically dry skin, his daughter, Tara, decided to find a solution. Applying her skills as a pharmacist, Tara and her father spent years developing and testing until, many years later, she developed a product that worked better than any other. This was the base formula that gave rise to O'Keeffe's Working Hands and, several years later, O'Keeffe's for Healthy Feet.