Cerave was created in 2005, based on a line of products enriched with a combination of three essential ceramides, fatty acids, and other lipids to help restore and strengthen the skin barrier. It was launched with three main products: Cerave  Moisturizing cream, Moisturizing Lotion and Moisturizing Cleansing Cream. Cerave is the affordable range for everyone and recommended by Dermatologists that aims to help restore the skin's barrier function.