With a unique story about respect for the ecosystem of bees and nature, based on naturalness, effectiveness and community, Apivita Dermatological Laboratories launched in 1972 cosmetic products with a visionary approach, concerned with sustainability and the consumer, offering a diversity of biodegradable and highly natural products.
Sustainability presupposes a concern for present generations, but also for future generations, ensuring quality of life for all. It is by protecting the vital resources we have today that we will achieve economic growth that is friendly to the environment and people. Today we are witnessing a growing concern on the part of consumers in the search for products that include more environmentally friendly production policies, as we all know that our planet is at risk, and that we have to contribute to reducing the environmental impact.
50 years ago, Apivita's pillars already followed the assumptions of sustainability: concern for the environment, society and the economy; starting with the formulation of its products using natural ingredients and ending with their recycling, practicing all sustainability policies:
- Looking for alternative formulations and green ingredients through the traceable and local supply of raw materials, with greater control in terms of production/cultivation and transport. Naturally sourced ingredients should preferably be from renewable source crops and crops with a low ecological footprint.
- The manufacturing processes must be safe and non-polluting , using recycled and recyclable packaging. Glass and metal containers are the easiest to recycle, but plastic can also be recycled. Prefer the choice of PET, PETE (polyethylene terephthalate) and HDPE (high density polyethylene). Paper is one of the most environmentally friendly materials used in product packaging. It is recyclable, renewable and biodegradable, which is why it is important to use this material whenever possible, with certification of sustainable Forestry Management.
- Developing Green marketing strategies that include the production of environmentally friendly products and services and the development of activities related to environmental protection.
- Ensuring energy, waste and water management for reduced climate impact.
- Ensuring greener supply chains . Which implies the minimization of product waste, with optimized transport logistics in the distribution of products across the various countries of the world.
Natural cosmetics has been showing signs of its advantages, combined with the advancement of high technology, ensuring that natural ingredients are safe, effective and with excellent cosmetic pleasantness, allowing them to be increasingly the first choice of consumers who are informed and aware of the decrease of the environmental impact.
At Apivita, you will be able to find products, such as soaps, that contribute to the reduction of water and energy consumption, as well as the exemption of controversial ingredients that could be associated with the contribution of the pollution of our planet. With eco-responsible packaging, which contributes to the reduction and removal of plastic consumption.
Discovering or reinventing are the focus of our laboratories, which seek a more ecological response. For us, as consumers, it is important to act by making conscious, judicious and correct choices in favor of sustainability.
Be eco-responsible and help us to reduce the environmental impact.
Mariana Pinto de Sousa, Pharmacist specialist in dermocosmetics at Apivita Dermatological Laboratories